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Sage Communications LLC

Government Marketing Manager

Virtual Marketing, a Division of Sage Communications · McLean, Virginia
Department Virtual Marketing, a Division of Sage Communications
Employment Type Full-Time
Minimum Experience Manager/Supervisor

Virtual Marketing, a division of Sage Communications, is Sage’s end-to-end solution for public-sector IT marketing­— a comprehensive platform of custom thought-leadership and demand-management capabilities designed to create shorter pipelines for our clients, with wider opportunities and less risk.

Our marketing campaign development and delivery capabilities are laser-focused on the unique industry companies (OEM, Services, System Integrators and Channel) who market and sell to the US federal, state, local, and education market with focus on ensuring maximum results and positive ROI.

As a division of Sage Communications, we are part of one of the fastest growing firms in the DC area. We currently have an opening for Senior Account Executive (SAE) to support our Virtual Marketing division.

Virtual Marketing, a division of Sage Communications, offers highly competitive salaries, great benefits, ongoing professional development, flexible Friday schedules, a matching 401(k) program, and commission and bonuses for original new business and hiring referrals.

KEY RESPONSIBILITIES

Reporting to the Vice President, Virtual Marketing, we are looking for a results-driven government marketer with 3-5 years’ government marketing experience to create and execute strategic marketing plans in support our client’s U.S. Public Sector pipeline and revenue objectives. This key role requires an individual with strong communication, collaboration and influence skills. The ideal candidate will have experience across channel marketing, field marketing, account-based marketing techniques, and be conversant in modern demand generation techniques. We’re looking for someone who is passionate about Public Sector marketing, has a strong understanding of the government customer buying cycle, and views marketing as a way to facilitate conversations with government customers to solve issues that are important to them.

In the SAE role, you will be responsible for the development and execution of marketing campaigns for our industry leading technology clients.

MINIMUM QUALIFICATIONS

  • Bachelor’s degree in Business, Marketing or related field
  • Demonstrable experience in U.S. Public Sector marketing

PREFERRED QUALIFICATIONS

  • Proven track record in creating and managing multi-faceted, integrated government marketing campaigns from beginning to end
  • Experience working with the public sector ecosystem – original equipment manufacturers, value-add resellers, value-add distributors, and system integrators
  • Understanding of government customer buying cycles and preferred engagement points and vehicles
  • Solid grasp of sales pipeline management and operations
  • Strong attention to detail, highly organized and ability to juggle multiple priorities at once
  • Excellent oral, written and visual communicator
  • Highly driven self-starter that thrives in a dynamic, fast paced environment

DUTIES AND RESPONSIBILITIES

Account Support (Government Marketing)

  • Assists multiple client teams in planning and execution of Public Sector Marketing programs
  • Provide guidance to clients on Public Sector strategy across digital marketing, demand generation, brand awareness, PR and communications
  • Create and manage campaign budgets and other administrative duties as needed
  • Meticulously track results of marketing activities, ensuring appropriate return on investment
  • Provide regular cadence of communications and reporting on marketing campaign results
  • Volunteers to take the first step in new projects, e.g., summarizing meeting notes or conducts research on potential new marketing tactics
  • Works collaboratively in a team environment
  • Takes initiative to help co-workers on projects before being asked
  • Closes the loop on assignments and notifies team members when action items are complete
  • Successfully multitasks within collaborative team structure and open work environment
  • Ability to have fun

 Sage Communication is an Equal Opportunity Employer and therefore provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. Sage Communications expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. For more information regarding Equal Employment Opportunity please go to: https://www.dol.gov/general/topic/discrimination.

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  • Location
    McLean, Virginia
  • Department
    Virtual Marketing, a Division of Sage Communications
  • Employment Type
    Full-Time
  • Minimum Experience
    Manager/Supervisor